Tools / SaaS Metrics
Churn & Retention Calculator
Determine Gross and Net Revenue Retention (GRR & NRR) to prove enterprise viability.
Retention Metrics
Net Revenue Retention (NRR)
Target for Series A: >110%
Gross Revenue Retention (GRR)
Target for Series A: >90%
The Difference
GRR measures your ability to retain the revenue you already have, maxing out at 100%. NRR includes expansion revenue, indicating if your product becomes more valuable to existing customers over time.